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About Us

Marble Surface
East Enterprises Logo

Our founder, Mark East, RPh.

East Enterprises, Inc. is an e-commerce company offering products that promote good health. Mark is a Registered Pharmacist with thirty-nine years of experience in the retail pharmacy setting and is the founder and owner of East Enterprises, Inc. A graduate of The Philadelphia College of Pharmacy and Science, (now USP), he founded the company with the concept of extending his experience and knowledge of healthcare products to a larger audience. His company's mission is to offer only unique, safe and effective products of excellent quality that will promote good health and a healthy lifestyle for our customers.


Rich Herilla, RPh., creator of HerillaFingerHydration

HerillaFingerHydration Logo

The cream that Rich, a pharmacist and creator of the HerillaFingerHydration formula, developed started in 1979 when he began compounding it for prescription requests. This formula worked better than any other commercial product. Rich first produced the formula at home and had his friends and family try it. His wife encouraged Rich to develop and market this amazing product. Seven years and many test batches later LipoHydroDerm (the original product name) became a reality. In March of 2010, the first wholesale production batch was launched.

Holographic Acupressure

John Schaeffer, creator of Holographic Acupressure Discs

John began his career in sports and fitness as a teen. During the past forty years, he was an accomplished professional athlete, including a World Champion in both Powerlifting and Professional Kickboxing. He has held numerous records in Powerlifting and a Masters Super Heavyweight World Championship in Professional Kickboxing. John spent more than ten years researching and developing his holographic products, searching for the exact frequencies to be programmed in his discs.

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